The average person is believed to lie at least twice a day, do you think you have what it takes to catch these lies out?
Created to educate the reader on the subconscious extent that people lie, and which body language indicates active lying, ‘Don’t Give the Game Away,’ keeps its viewer enthralled by not revealing the publications purpose until the very end. So, much like a lie, you must use critical thinking to uncover the truth.
This publication uses tip ins and heavily edited half toned imagery, to push the mystery and negative connotations that come with lying.
Visual identity, publication, typography